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Classic Americana with a cool-girl edge

Emily Current + Meritt Elliott have been business partners for almost two decades. Their journey as entrepreneurs, brand builders, stylists and designers have led them to their most proud achievement to date – a fully realized women’s wear collection, aptly called, THE GREAT. Champions of supportive female friendships and the spirit of creative fearlessness, Emily and Meritt are known for their authentic, kind and optimistic approach to both design and life.

EM grande

Current and Elliott always bring a playful, intelligent spirit to whatever they touch - their finished looks are almost like the styling equivalent of a Sofia Coppola film or a Jenny Lewis album: deeply personal, a little quirky, and completely wonderful.