A plant-derived fragrance house,
fixated on a better future.
Obsessed with natural scent.
The year was 2011, the location was Amsterdam, Abel founder and former winemaker, Frances Shoemack was searching for a truly natural perfume and came up short. Soon after, the idea for Abel was born. Fellow New Zealander, Master Perfumer Isaac Sinclair became Shoemacks’ first ally in the quest to disrupt an industry that didn’t believe natural perfume could be chic, modern, or stand up alongside the world’s best.
Master Perfumer Isaac Sinclair uses the latest in renewable ingredients alongside the best in heritage naturals. Abel relentlessly innovates with fragrance development, packaging and processes to challenge industry norms and provide biodegradable, environmentally friendly fragrance alternatives for conscious urbanites over the world.
For a decade, Abel has been on a quest to create the world’s best 100% natural perfume without compromising on ethics or aesthetics.
fragrances
Pause
A restorative fragrance created to center, balance, and calm the mind and body during hormonal change. A confident textured floral, Pause will appeal even beyond its feel-good properties
TOP | Violet leaf
HEART | Mimosa, narcissus
BASE | Hay Absolute
Everything Pause embodies, from the rich floral scent profile to the vibrant bottle design reflects our mission; to bring confidence to this stage of womenhood.
green cedar
a velvety, rich wood
TOP | Magnolia, cardamom
HEART | Cypriol, guaiac wood
BASE | Texas and Atlas Mountain cedar
pink iris
a contemporary, classic floral
TOP | Sichuan pepper, raspberry leaf, basil
HEART | Orris root (iris), rose, jasmine
BASE | Vanille, musk
cobalt amber
a chic, sultry oriental
TOP | Pink pepper, cardamom
HEART | Cacao, tonka
BASE | Amber
Vita odor, living fragrance
Rather than clouding your personality with a consistent intensity, the beauty of all natural ingredients is that they’ll evolve on your skin, working with your natural body chemistry to create a unique scent. One that will continually evolve throughout the day.
Abel lives on your skin, until it fades away.
white vetiver
a zesty, cool wood
TOP | Lime, spearmint
HEART | Ginger, palmarosa
BASE | Vetiver, vanilla
golden neroli
a bright, citrus floral
TOP | Neroli, matcha tea
HEART | Petitgrain, ylang ylang
BASE | East Indian sandalwood
grey labdanum
an edgy, dark chypre
TOP | Bitter orange, pink pepper
HEART | Patchouli, sandalwood
BASE | Labdanum, olibanum
nurture
A collaboration with organic children’s clothing brand, Gray Label. By mothers, for mothers… and others.
TOP | Fleur d’orange, Bulgarian rose, lentisque
HEART | Jasmin sambac, ginger
BASE | East Indian sandalwood
“Often pregnant women (being hyper-sensitive to smells) are wary of using perfume – with good reason. In this fragrance Abel used only the best non-allergenic, natural ingredients to ensure it becomes their daily dose of delight”
limited edition
layering set
Cyan Nori · Pink Iris · Green Cedar
A limited edition 3 x 15ML layering set including Abel’s most loved, 100% plant-derived Eau de Parfum. Beautifully designed in a low waste and 100% recyclable box set, specifically created for layering.
“Natural perfume already evolves a lot on skin, so when you layer Abel scents, you’re really creating something unique …”