Rahua is Rainforest Grown Beauty
Everything we put on our hair, skin, and scalp is absorbed into our bodies.
This is why all of Rahua products are made with plant-derived and organic ingredients, are vegan and cruelty-free and contain no parabens, sulfates, or gluten.
Self wellness is a journey that begins with respecting the earth. This is why all Rahua products are made with Organic, Natural, Pure Plant Derived Ingredients. These plant based products are Symbiotic®, Vegan, Non-toxic and Free of Parabens, Siliciones Sulfates and Gluten.
Rahua products—known for their pure ingredients and unparalleled performance—would not be available today if not for a marvelous confluence of events. Fabian Lliguin, a renowned hairstylist and colorist in New York City was visiting the Amazon rainforest as an environmentalist, educating indigenous people about their land rights and human rights when he realized he was surrounded by women with fantastically long, lustrous hair that cascaded past their waists.
And the secret?
The secret, the women told Fabian, was rahua oil. For centuries the members of the tribe, who live deep within the rainforest, had relied on this oil to nourish their hair and skin.
The women gave Fabian one bottle of rahua oil, which he carefully transported back to New York in his suitcase. In his salon on Fifth Avenue, he decided—as an experiment, and without any expectations—to use the oil as a treatment for a client with extremely dry, damaged hair. After 10 minutes, her hair was completely transformed: from brittle and lifeless to healthy, shiny, and bouncy. Fabian was as shocked as his client. Here was solid proof that this ingredient, used for centuries, produced tangible results.
Fabian knew he had something very special on his hands and knew too that he needed to handle it with respect. Rahua oil was -and is- produced by the Quechua-Shuar tribe in the same complex, ritualistic, and sustainable fashion it has been for generations. Fabian, who had long worked to support the rainforest’s indigenous people, didn’t want to disrupt this procesS.
In 2008 Anna Ayers—Fabian’s wife and business partner—came onboard, joining her expertise as a fashion designer and New York-based trend forecaster to Fabian’s as a hairstylist and colorist to design a purposeful beauty experience for consumers around the world. Together they launched the Rahua brand, drawing on the wisdom of a legendary people to formulate a singular line of innovative, plant-based products to heal, nourish, beautify, and transform.
Today, more than 500 families from the Quechua-Shuar, Achuar, and neighboring tribes work with Fabian and Anna to cultivate the rainforest grown ingredients used in the Rahua hair care and body care collections.
Clean, Effective and Sustainable
Named for the oil that has beautified the hair of Amazonian women for centuries, Rahua uses powerful rainforest ingredients to craft products for hair and skin that heal and transform.
Our founders Fabian Lliguin and Anna Ayers believe that caring for your hair and skin with clean, non-toxic formulations is an essential part of overall health. That’s why each Rahua product relies on plants—not chemicals—to provide a superior level of performance.
So many formulations on the market offer effects that don’t last and can even create new problems. Rahua doesn’t cover up—it corrects with products that deeply penetrate to leave your hair strong and shiny and your skin and scalp soothed, calmed, and restored. And because Rahua’s formulations are highly concentrated, you will use less to get superior results.
Everything we put on our hair, skin, and scalp is absorbed into our bodies. This is why all of our products are made with plant-derived and organic ingredients, are vegan and cruelty-free and contain no parabens, sulfates, or gluten.
Scented with the exotic fragrance of organic Palo Santo oil and featuring the potent reparative and restorative Rahua, Morete, and Sacha Inchi oils, Rahua products offer a luxurious experience and lasting results that have created a cult following on five continents.